n Latin America, trademark registrations are procedures that begin with an application to the respective trademark and patent office of each country. After the trademark registrations are submitted, the applicants acquire priority rights while a formal analysis takes place. Within some time (relative to each country’s laws) the trademark registrations are published in the country’s official newspaper.
There is a period of time after these notifications came out, in which third parties that considered as affected can initiate legal action against these trademark registrations. Otherwise a complex procedure begins in which it is determined wether your trademark meets the technical requirements to be granted such protection.
Trademark registrations can be tedious, especially if you plan to run them in more than one country at once. That is why it’s much better to rely on a hub organization that covers the whole continent such as Union Andina de Patentes in Latin America.